Cosmetic Business 2026 - a resounding success

A resounding success: Cosmetic Business 2026 in Munich is now behind us. We look back on two intense, inspiring, and thoroughly successful days at the trade show. What made this trade show special for us? Without a doubt, the connections we made, the feedback we received, and our new look.

A Fresh Look, Strong Response

With our new brand identity—which we unveiled together with Berlin Packaging at Cosmoprof in Bologna—we’ve now made our mark in Munich as well. The response couldn’t have been more positive: Our booth attracted many interested visitors, industry experts, and beauty enthusiasts—not only because of our diverse range of solutions, but also thanks to our new visual identity. We were particularly pleased with the feedback from our customers: Many took note of this change and told us that the new look perfectly captures the spirit of the times—modern, clear, and with a strong presence in the market segment. The positive response was not only motivating for us but also a valuable confirmation that we’re on the right track. 

Packaging That Offers More

Of course, the focus was also on what defines us: packaging that not only works but also tells stories and shapes the future. The conversations at our booth demonstrated once again just how relevant topics such as 

• sustainable packaging solutions
• refillable concepts
• and well-crafted brand stories 

are for the industry.

At the same time, the mix of tried-and-true classics and exciting new products was a real draw, because innovation often arises precisely where experience and new ideas come together.

A New Chapter for Rixaline

Another special highlight was the further development of our own brand, Rixaline. Not only did it receive a visual update, but for the first time, it also gained a clear, distinct brand story that makes its identity even more tangible. This development was met with great interest by many visitors and demonstrated how important it is to approach products not only from a functional perspective but also from an emotional one. 

Thank you for two special days

What remains are many wonderful conversations, new ideas, and the feeling that we’re on an exciting journey together with our partners and customers. Cosmetic Business was a complete success for us. Above all, it confirmed one thing: packaging has long been more than just a container. It’s part of the brand, part of the experience, and part of the solution. We’d like to thank everyone who visited us, and we look forward to continuing the conversations we’ve started.